The course aims to develop technical competence in marketing from a strategic perspective whilst also understanding that the management of people is intrinsic to any progressive role.  There is an emphasis on applied learning preparing learnerss for industry and management progression that is transferrable between industries and levels of role.
The Diploma units will allow practitioners to bring market understanding into any company, feed that into the development of the company’s marketing strategy in order to meet customer needs and build competitive advantage.
This course is designed as a postgraduate study for learners who have an interested in pursuing a career in marketing.
Learners who successfully complete this course will be eligible to progress to the level 7 studies to complete a master’s degree at colleges and universities. However, it should be noted that transfer of credit on application to other qualifications is determined by the receiving institution/awarding organisation